How to Use WordPress Popup Plugins Intelligently

Posted in Blog, wp-popup

The success of any website relies not just on traffic and good quality content or products, but also on the effectiveness of the call to actions on the web pages themselves.

A “call to action” is Internet marketing speak for something which entices the reader of the webpage to do exactly what you are asking them to do – such as “click here” or “enter your email address” etc.

Some common call to action mechanisms are things like buttons, images, fancy headings or anything which jumps out at the visitor and asks them to do something.

Another very effective call to action tool is the popup window which can be delivered via a plugin. This type of plugin will display a popup window for the visitor when they land on your website or on a certain web page, and most of these types of plugins come with a range of configurable scenarios.

When used wisely, a popup plugin can be one of the most effective call to actions available for website owners which is the reason I started this article talking about the concept of a call to action.

Just like any tool, the popup plugin can be a great asset for your site if used intelligently, but it can also be a nuisance for your visitors if you don’t take some care with how you make use of the functionality of such a tool.

For instance simply displaying a popup a window to every visitor who lands on your site is probably not the best way to achieve a positive outcome for your call to action, and if anything, such a tactic will probably work against you because people might get annoyed at the intrusiveness of the popups and they won’t come back.

Therefore before diving in and buying the first popup plugin you see, it pays to do some research first and make sure that the plugin you do end up using on your site is up to the task.

A good popup plugin should be flexible enough to cater for the range of scenarios unique to your website or niche. The plugin should allow you to be able to show your popup windows under various situations so that you can create tightly targeted conditions which are conducive to achieving sales or positive outcomes with your call to actions.

Below are some handy scenarios for how you can intelligently use a popup plugin to maximize your site’s conversion rate.
By using popup windows wisely you are aiming to minimize the indiscriminate displaying of popups to every visitor and also helping to enhance the visitor’s experience when they are on your site.

Some intelligent ways you can use a popup plugin are:

1) Displaying popups on certain posts or pages instead of indiscriminately
This is a fundamental concept which a lot of the unsuccessful sites don’t seem to adhere to.
When using a call to action such as a popup, it is important to display the window when the context of the page being viewed supports the call to action.
For instance if someone just landed on one of your FAQ pages you might display a popup which offers them to sign up to your video tutorial series. The context of the popup in this scenario makes sense and is very targeted because the visitor who will see the popup is someone who is looking for answers to something and hence video tutorials are something they might be very likely to subscribe to.

2) Displaying popups to logged-in/logged-out visitors or members
This is another handy scenario in which to use popups. The reason being is that you are once again targeting a specific group of people with a call to action.
For example, if you have a membership site, you could configure your popup plugin to display popup windows which promote your products only to your logged in members.
This is the most ideal and receptive group of people to promote your products to because they are already buyers or members of your site and hence are far more likely to buy from you again.

3) Display popup windows only to first time visitors or after every x visits
This is another handy way to use popups and it is much less intrusive compared to sites who display popup windows every time you visit them.

4) Display popup window only to visitors who have commented on your site before
The merit of this type of popup scenario is that you specifically targeting people who have previously engaged in some type of interaction on your site, which makes it far more likely that they will respond positively to your call to action.

5) Display a popup when a visitor hovers over a particular part of the page
Some advertising companies pay huge amounts of money to gauge how consumers view web pages and how the eyes and mouse pointer track certain parts of a page.
If you had a popup plugin which allows you to deliver a call to action (via a popup) as soon somebody hovers a particular part of a page, you are in a strong position to deliver the knockout punch at the right moment.

The handful of scenarios above are just some of the ways you can use a popup plugin in an intelligent manner and where you can help to increase the chances of success of your site.

Therefore you are highly encouraged to do your due diligence when searching for a popup plugin to use on your site because it is very important that you have the flexibility to use popups in a variety of ways.

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