How to Make The Best Use of Pop-Ups in Your Business Site

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Banner ads have been used for promoting websites. however, pop-ups can also go a long way in promoting your business website. Users would find it extremely difficult to avoid any attractive pop-ups when they are surfing the web. There are times when a website is going to have many pop-ups when users click a window. This is something that shouldn’t be practiced as it can slow down their computer systems and can be a reason for irritation. Therefore, it is necessary to use these advertising tools in the best possible way.

A user would come across a pop-up ad when he/she comes upon a site and clicks on some relevant links or leaves the site to go to another one. Pop-ups can be positioned anywhere on the user’s screen and they can also be placed on the taskbar. At times, they are also used for advertising small business that seeks cost-effective advertising methods within a small budget.

When used in the right manner, they can help achieve very high response as compared to the normal banner ads. However, you would have to maintain a tight balance so as not to enter the arena where you are going to irritate the visitors forcing them to close a number of small windows. Keep in mind that there are users that would close a pop-up window as soon as they appear and if there are more than a couple of pop-ups, chances are higher that users would exit the website. The lesser intrusive the pop-ups are the more the positive response is going to be.

The next thing you need to keep in mind is that there are a number of web browsers that have options for blocking pop-up windows. When using them as a mode of advertisement, there are some ways that need to be followed to present them in the best possible way. The following tips should help you make efficient and effective use of pop-ups when you want to reach your target audience.

Determine Need

Consider what type of business you are offering and then determine if you need pop-ups or not. This would entail the help of professional online marketing professionals. Find out the reasons why pop-ups would help in enhancing your website. It is necessary to determine the amount of time for which the pop-up would appear. It can be a permanently appearing ad or it can be run as a campaign for a number of days. For example, an offer can be run only for a few number of days.

Frequency of Pop-Ups

When you are selecting the pop-ups strategy to promote your website, it is necessary not to include more than one pop-up per web page. Make sure that it is not used on the homepage of your website. If you do then it is going to send your visitors off. Make sure that the pop-ups are as small as possible so as not to annoy your visitors too much. The ads shouldn’t obstruct the view of your visitors.

Whether you have short bargain offers, some holiday offers, polls, newsletter solicitation or even some affiliate programs, a pop-up ad should be used only once on your site. Avoid repeating it again and again if your prospective customers have closed the window. Give your visitors an easy handle to exit the pop-ups. Give a button that can be easily accessed so that visitors can close the ad if they need it.

User Friendliness of the Pop-up

Make sure that your pop-up ads are as much user-friendly as possible. You want to get your message across in an easy and conducive manner, and not by imposing it on your target audience. Make sure to keep your website visitors in mind before you create these ads.

Pop ups can also be used for promoting subscriptions for newsletter. the modern trend to use these advertising media more effectively is to use them around Facebook, Twitter and eNewsletter. They are designed for motivating actions from your visitors. It would be a more effective tactic to use pop-ups for visitors that keep coming back more to your site. There is a very good reason to believe that they are already interested in your business. You can draw their attention by offering a special discount for making some bookings within a short time frame.

You can better understand the importance of pop-ups from the point that no one is going to complain about seeing an ad of a home on a real estate site that falls in their price range in an area that they prefer to purchase it in. This is the mode of advertising you need to do with these advertising tools, but you need to do some thinking before choosing the right campaign.

The pop up would do better if it appears after the visitor has already checked your website and likes it. The duration for which he/she stays there would tell whether he/she is interested or not. It would be best not to bring up the pop up when the visitor is going off the page, as it can be more annoying. Another good strategy would be to be as much funny, playful and helpful in these ads. A pop-up ad is basically a commercial, so you cannot order the visitors, you can only persuade them by being as much smooth as possible.

The pop-up ads should be changed from time to time. The changes should take place with regard to two perspectives – the web pages where the ad appears and its content. Keep in mind that if you are not offering something, people are not going to subscribe without concern for how good the pop up has been designed.

Pop-ups give you a cost-effective way to reach your target audience. However, as more and more users are becoming aware of them, it is necessary to maintain a balance and use the right techniques to reach your target audience. Follow the tips given above, and you would be able to increase the effectiveness of your pop-up ads for promoting your website.

Checkout our Intelligent WordPress Popup plugin that can be used to serve popups intelligently to your visitors.

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